branded film / photography

Active Force Foundation

watch the film

Active Force builds hand-welded adaptive mountain bikes, one frame at a time. The film and stills follow one of them from a pencil sketch to the dirt.

Client
Active Force Foundation
Scope
Brand film, photography
Engagement
Commissioned

01

The Build

Every frame is drawn, cut, welded, and painted by hand in a small shop. Nothing staged, nothing cleaned up. Shot on a working floor with the build given the same weight as the finished bike.

Hand drawn frame design sketch for an Active Force adaptive mountain bike
Stacked steel tube stock in the Active Force fabrication shop
Fabricator inspecting a frame tube in the Active Force workshop
Close up of welding sparks joining an adaptive bike frame
Welding an Active Force frame against a red shop wall
Paint spray guns hanging in the Active Force paint booth
Finished Active Force adaptive mountain bike, studio product photograph

02

The Bike

A hand-built machine, photographed like a sculpture. Everything about it is shaped for the way down. Shot against black so the geometry reads first. Because an injury should not get to decide whether someone rides.

03

On The Trail

The point of the whole thing. Shuttle to the top, gravity the rest of the way, and riders who do not slow down for the camera.

Two adaptive riders descending a desert trail at golden hour
Black and white photograph of an adaptive rider throwing dirt through a turn
Black and white photograph of an adaptive mountain bike sliding through dirt
Adaptive mountain bike rider descending a rocky ridge with the sun behind
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