discipline / 03 / development

Gravity.

The part nobody sees is what holds everything together.

Whole products, built start to finish: the website out front, the iPhone and Android apps, the back end that runs them, and the care once they're live. Photography included.

Products.

Builds with a back end, accounts and apps, designed and engineered in one studio.

The Bull Terrier Rescue Network homepage on desktop The Bull Terrier Rescue Network iPhone app showing the forum

01 / platform / self-initiated

Bull Terrier Rescue Network

Every bull terrier rescue in North America in one verified directory, every adoptable dog in one search, a board for moving dogs across state lines, and a forum for life after adoption.

  • WebsiteFront end, search and accounts
  • Back endListings, rescue verification and the transport board
  • ForumSix moderated boards, from a medical scare to the first thirty days home
  • iPhone appListings and forum, with replies pushed in real time
  • SearchPage 67 to seventh on Google in seven weeks
The GOVO2 app on iPhone and Apple Watch mid ramp test, showing target and actual power and live heart rate

02 / app / client

GOVO2

A cycling VO2max test that runs on an iPhone. Riders pair a power meter or smart trainer with their watch, follow a guided ramp, and get a real number with the math shown, instead of an estimate from everyday walking.

  • iPhone appThe guided ramp test, live on the App Store
  • Apple Watch appStreams heart rate to the iPhone, lined up with every power reading
  • SensorsBluetooth power meters, smart trainers and Garmin heart rate
  • Test engineEnds the ramp when the rider can no longer hold the power, then works out VO2max with a published cycling formula, every input shown
  • WebsiteLaunch site with a setup walkthrough and the full method written out
SEO Machine on iPhone: a page checkup showing where the homepage usually appears on Google, in plain words
SEO Machine on iPhone: site safety reading all clear, with copies of the site, signs of a hack, the secure connection and fake emails each looking good
SEO Machine on iPhone: the overview, opening with a plain-English summary of what Google sent the site this month

03 / client portal / ours

SEO Machine

Every site we look after comes with it: how the site is doing on Google, in plain words, what to do next, and what changed after we did it. It keeps watch too: every hour it checks the site is up, and every day it looks for signs of a hack, which come to us first. No jargon and no made-up scores.

  • Web appThe portal clients sign in to with their Google account
  • iPhone appNative, built with Apple's own tools, coming to the App Store
  • Site healthUptime checked every hour, phone speed every day
  • Site safetyDaily checks for copies of the site, hacks and fake emails, with alerts to us first
  • Back endOne server behind the portal and the app, so both always show the same numbers
  • Google dataSearch Console, Analytics and Google's phone speed test, read-only

Websites.

Sites designed and built in house, live and in use.

How We
Work.

Five steps, from the first conversation to long after launch.

01

Discover

What it needs to do, who it's for and what goes in it, settled before anything is designed.

02

Design

Layouts, type and images worked out for phone and desktop, and agreed before the build starts.

03

Build

The website, the apps and the back end, built for speed and easy to change later.

04

Launch

Checked on phones, tuned for speed, connected to Google Search Console and Analytics, then live.

05

Look After

Updates, fixes, and a plain-English report from SEO Machine on how your site is doing on Google.