campaign / product / lifestyle
campaign / product / lifestyle
Skincare and nutrition for a brand that sells on what is inside the bottle. Product, ingredient, and lifestyle imagery across a run of launches, shot to work as one set instead of a pile of one-offs.
01
Every product got a colour and an ingredient. Papaya and coffee for the cell renewing mask, cucumber for the sheet mask, clay for the oil balancing one. Shot flat, lit hard, and styled so the thing that makes the product work is lying right next to it.
02
The same products out of the studio and into real rooms. Bathroom shelves, a morning counter, a nightstand. Softer light, no seamless, shot so somebody can picture where it goes before they buy it.
03
The nutrition range needed the opposite of clinical. Warm kitchen light for the shake, and a stack of protein bars with icing poured over the top, shot on colour like the skincare so both ranges still read as one brand.
04
A vertical cut for social, built from the same frames. The stills were shot knowing they would have to move, so the launch runs as a set of images or as a film without going back for anything.